Entering its 5th year, the annual Power Forum has positioned Avnet Electronics Marketing, and its supplier partners, as leaders in the power components industry and as the go-to authorities for technical knowledge of power management.
Avnet was in need of a cost effective way to reach design engineers and educate them on power management solutions from their line card suppliers. With an impressive list of Fortune 500 manufacturer partners, Avnet needed an enterprise-ready content marketing platform to deliver various digital assets highlighting these partners' power products and innovations to a global audience.
Avnet engaged New Angle Media to license their wynd software platform on which they deployed the online Power Forum. New Angle's team of designers, developers, and video specialists created a branded, interactive environment that featured a learning center, a product center, and other training resources that delivered valuable knowledge of design techniques, product technologies, application notes, and reference designs to the industry via videos, webinars, social media, product data sheets, special offers, and more.
The wynd platform allowed Avnet and its partners to engage with a global audience of thousands of OEM engineers resulting in millions of dollars in new revenue for FY2010 - 2013 for the participating companies. These annual events have continued to highlight Avnet's preeminent position in the industry as the leading distributor and thought leadership provider.