Don’t you wish you could look into a crystal ball and get a glimpse of the future of content marketing?
Content marketing is one of the most successful marketing strategies and it is constantly evolving. Because content marketing is changing on a daily basis, it is crucial to continue to improve and update your strategy appropriately. Since we can’t use magic crystals to see into the future of content marketing, take a look below at what research New Angle’s marketing experts gathered on the subject.
1. Mobile Optimized Websites
Smartphones and tablets are the core devices that people now use to get their information. In today's world people have short attention spans and want information in 140-character snippets, all accessible at their fingertips. You must be everywhere your customers are with a responsive design website, which means your website must be smartphone and tablet ready. Allow for optimized delivery of your content on the device of your customer’s choice and stop trying to update multiple versions of your content.
2. Content is king
One of the great things about the internet is that anyone can publish whatever content they create and it is distributed worldwide at zero cost. The opportunities are endless, which is why it is important to make your content catchy and appealing to the reader. According to marcom expert Puneet Nagpal, “brands should switch from industry news and trends and instead focus more on the ways your readers can use your products to grow their own business and how your company can help.”
Infographics are a highly successful tool to implement into your content marketing strategy. By summarizing your content into an engaging image or interactive application, it is easier for readers to visualize and comprehend the information compared to reading a block of text. Infographics are also popular to share on Pinterest since images make up the fundamentals of the social media platform.
4. Webinars and Video
Webinars have become one of the most popular tools for content marketing. Webinars are a unique way to present your content and position yourself as a thought leader in your field. A webinar is the ideal combination of a whitepaper and a live event. It can provide valuable material in a more powerful way than that of a written page, but without asking people to spend a significant amount of time traveling to an event. Webinars can use video and graphics to keep the audience engaged with the material.
5. Better Tracking
More robust management and measurement tools are not only tracking clicks and likes, but also engagement such as shares across multiple platforms and actions as a result of those shares. Presently, it’s too cumbersome, expensive and time-consuming for a marketing team to constantly check the analytics for every piece of content and to watch how it performed, so having more powerful and efficient tracking tools at your fingertips will save you a lot of time.
Rather than consulting your crystal ball, use this research as a makeshift guide to begin assessing your own content marketing strategy. Evaluate how you are connecting with your customers and what ways you are presenting your information to them. Then, to save you time and to make sure you are keeping track of what your customers are engaging with the most, have an up-to-date tracking tool or feel free to implement an enterprise class solution, like our very own wynd™ platform!
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