Stories are, and have always been, a powerful technique for communicating and building relationships.
Living in what Forrester calls "the age of the customer”, it’s difficult and almost suicidal for brands to ignore user experience (UX).
Okay. So the first thing you may be wondering is, why you should put your time and effort into email marketing when you have seemingly better (and snazzier) options—like social media, mobile apps, video tools—to connect with your audience.
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